TGNP has in the ten years of its existence been active in generating various types of information materials that have a specific gender transformation focus, through its four programmes (IGD, TCB , ALA
Nevertheless, under all these years, assessment of the readership’s acceptance and utilization of the materials had not been effectively gauged. This situation has thus denied TGNP knowledge on how the readership assess the information coming from TGNP, as well as how the information has influenced changes among the readers. Moreover, the absence of such a survey have denied TGNP an opportunity to take stock of evidence and lessons learned in regards to how the books, newsletters, publicity materials, training materials, and other similar knowledge based resources have facilitated its readership in transforming their gender relations and competences. It is with such gaps in mind, that TGNP has engaged this Readership Survey exercise.
General Overview
Findings emanating from the study indicate that most of the people consulted in the readership survey held positive views towards TGNP’s publications. The data shows that there were more of female respondents than male. This might also mean that TGNP’s publications are targeted more at women than men, who might also be the ones more concerned with gender issues. However, since there was a purposive effort to reach an equal number of male and female interviewees it could be possible that more women respond to the questionnaires rather than men. Nevertheless, the point here is that women appear to be more interested in the publications and therefore perhaps more willing to respond to an exercise that aimed at mapping their opinions. This is especially true because the TGNP campaigns normally targets both women and men.
Profile of the Readership Survey Respondents
Age of Respondents
Most of information is gathered from young people about 36%, of the age between 26 and 35 years. Other respondents who agreed to provide information on TGNP publications are between 36 to 45 years, these constituted 25% of the respondents. Another age group, ranged between 19 and 25 years comprised 15% of the respondents. A slight 4% of the respondents were aged 56 and over. However a paltry 1% of the respondents were teenagers between the ages of 12 and 18. These were mostly youth still in school.
Sex of Respondents
The largest part of information (34%) was collected from male respondents aged between 26 and 35. Another group is 32% of women respondents of the age between 36 and 45. About 29% of men who provide information are of the age between 19 and 25.Whereas 25% of women respondents are of the age between 26 and 35. Slight 3% of women contacted are of the age of 56 and over. While 2% of men aged 56 and over.
Table 1. Age and Sex of Respondents
AGE AND SEX | ||||
AGE | WOMEN | % of women | MEN | % of Men |
12--18 | 3 | 5% | 2 | 3% |
19 - 25 | 10 | 17% | 17 | 29% |
26 - 35 | 15 | 25% | 20 | 34% |
36 - 45 | 19 | 32% | 11 | 19% |
46 - 55 | 11 | 18% | 7 | 12% |
56+ | 2 | 3% | 1 | 2% |
Total | 60 | 100% | 58 | 100% |
Sex of Respondents
The respondents differ on their level of education. Most respondents about 12% between the age of 19 and 25 and 11% between 26 and 35 years attained secondary education. Another 10% of the age between 19 and 25 completed primary education. Meanwhile 9% of respondents aged between 26 and 35 obtained university education. Another 8% between the age of 36 and 45 attained secondary education. 4% aged between 46 and 55 completed college education. While those who are 56 and over 1% obtained secondary education and another 1% attained university education. No respondent of the age between 12 and 18 years attained college or university education.
Table 2. Age and Education among Respondents
Age | Level of Education | |||||||
Primary | % | Secondary | % | College | % | University | % | |
12 - 18 | 5 | 4% | 1 | 1% | 0 | 0% | 0 | 0% |
19 - 25 | 13 | 10% | 15 | 12% | 2 | 2% | 11 | 8% |
26 - 35 | 4 | 3% | 14 | 11% | 4 | 3% | 12 | 9% |
36 - 45 | 8 | 6% | 11 | 8% | 3 | 2% | 7 | 5% |
46 - 55 | 4 | 3% | 3 | 2% | 5 | 4% | 6 | 5% |
56+ | 0 | 0% | 1 | 1% | 0 | 0% | 1 | 1% |
34 | 26% | 44 | 35% | 14 | 11% | 37 | 28% | |
Sex of Respondents
Aggregated information indicates that women are more aware of the TGNP publications than men. More than half of the respondents about 56% are women who gave their opinion concerning the publications. Women are most often victims of gender violence in the society. The publications provide more awareness to their rights. Moreover, they offer means to fight men chauvinistic system. Meanwhile, 46% of men readers provide their views as regard to these publications. Some of the men have negative mentality concerning TGNP publications. They feel that TGNP is more concerned with women issues and men are somehow neglected.
Education of Respondents
The survey received more information from the readers who attained secondary education about 36%. Another 32% are views from respondents with college education. 20% have primary education. While 13% are graduates.
Sex of Respondents
The information collected shows that a good number about 41% of those who attained secondary education are women. This indicates that more information was collected from women with secondary education. Meanwhile 40% of respondents are men with secondary education. With university education 27% are women, whereas 25% are men respondents. Another 22%are women with primary education and 12% are men. Female respondents, who attained college education, constitute 10% whereby 14% are male.
Table 3. Education level of male and female respondents
Education Level | Women | % of Women | Men | % of Men |
Primary | 13 | 22% | 12 | 21% |
Secondary | 24 | 41% | 23 | 40% |
College | 6 | 10% | 8 | 14% |
University | 16 | 27% | 14 | 25% |
Total | 59 | 100% | 57 | 100% |
Occupation of Respondents
As regard to occupation, more information was received from NGO’s about 41% of the respondents. Most NGO’s are gender sensitive and thus work hand in hand with TGNP. They are more conscious to these publications as they act as guidelines to their day to day activities. Another16% of respondents works in undefined organizations. Some information was gathered from academic institutions about 13%. About 10% who provide information work in community based organization. Vendors constitute 9% of the respondents. Another 6% are employees from governmental organization. However no information was obtained from government institutions. It may be that they are either not concerned with TGNP publications or they did not respond to the publication survey.
Sex of Respondents
Among the readers interviewed, majorities are business people, 15% men and 8% are women. Another group is teachers who comprise of 10% women and 9% men. Students constitute 8% female and 9% men.
Table 4a. Sex and occupation of male and female respondents
SEX AND OCCUPATION | ||||
OCCUPATION | WOMEN | % of Women | MEN | % of Men |
Accountant | 1 | 2% | 1 | 2% |
Artist | 2 | 3% | 3 | 5% |
Development Officer | 2 | 3% | 0 | 0% |
Nurse | 1 | 2% | 0 | 0% |
Personal Secretary | 2 | 3% | 0 | 0% |
Public Relation Officer | 0 | 0% | 1 | 2% |
Refugee Officer | 0 | 0% | 1 | 2% |
Statistician | 2 | 3% | 0 | 0% |
Teacher | 6 | 10% | 5 | 9% |
Business | 5 | 8% | 8 | 15% |
Petty business | 1 | 2% | 3 | 5% |
Cleaner | 1 | 2% | 0 | 0% |
Farmer | 3 | 5% | 1 | 2% |
Housewife | 3 | 5% | 0 | 0% |
Mason | 0 | 0% | 1 | 2% |
Religious Teacher | 0 | 0% | 1 | 2% |
Student | 5 | 8% | 5 | 9% |
Tailor | 1 | 2% | 1 | 2% |
Vendor | 1 | 2% | 1 | 2% |
Welder | 0 | 0% | 3 | 5% |
Activist | 1 | 2% | 0 | 0% |
Table 4b. Sex and occupation of male and female respondents
SEX AND OCCUPATION | ||||
OCCUPATION | WOMEN | % of Women | MEN | % of Men |
Censor Officer | 0 | 0% | 1 | 2% |
Clerk | 0 | 0% | 1 | 2% |
Clinical Officer | 1 | 2% | 0 | 0% |
Co-ordinator | 0 | 0% | 2 | 4% |
Intern | 1 | 2% | 0 | 0% |
Marketing manager | 1 | 2% | 0 | 0% |
Office Attendant | 1 | 2% | 0 | 0% |
Peer Educator | 0 | 0% | 1 | 2% |
Public Health | 1 | 2% | 0 | 0% |
Secretary | 2 | 3% | 0 | 0% |
Suppliers officer | 1 | 2% | 0 | 0% |
Volunteer | 0 | 0% | 2 | 4% |
Administrative Officer | 1 | 2% | 1 | 2% |
Agro-economist | 1 | 2% | 1 | 2% |
Counselor | 0 | 0% | 1 | 2% |
Director | 1 | 2% | 0 | 0% |
Economist | 0 | 0% | 3 | 5% |
Executive Director | 1 | 2% | 1 | 2% |
Journalist | 1 | 2% | 2 | 4% |
Lawyer | 1 | 2% | 0 | 0% |
Lecturer | 2 | 3% | 0 | 0% |
Legal officer | 1 | 2% | 0 | 0% |
Lobbying and Advocacy | 2 | 3% | 0 | 0% |
Programme Officer | 0 | 0% | 1 | 2% |
Project Officer | 1 | 2% | 1 | 2% |
Records officer | 1 | 2% | 0 | 0% |
University Student | 2 | 3% | 2 | 4% |
Total | 60 | 100% | 55 | 100% |
Findings on Readership Survey of TGNP’s Publicity Materials
Publicity Materials Most Common with the Readership
Publicity materials supplied by TGNP includes T-shirts, caps, khanga, bags, videos and CDs. 55% of the respondents provide their views on T- shirts. Most of the respondents feel that the T- shirts are more reached because of their usage. They can be used by both women and men of different age groups. They are not like khanga which can only be used by women. About 41% of respondents offer their opinion on Bags. Other respondents about 28% are concerned with the Capes . Another 25% of the respondents confer themselves on Khanga. While 15% concentrate on Video and CDs. These are 12 women and 8 men of age between 25 and 52. Among these 3 are teachers, 1 executive director, 1 farmer, 1 program officer, 1 counselor, 1 religious teacher, 1 supplier officer and 3 business men.
Findings on Flyers Most Common with the Readership
All of the flyers delivered by TGNP seem to get some consideration to the readers. Majority of the respondents about 52% present their opinion on ‘Vunja Ukimya’. Nearly half of the respondents 48% concentrate on ‘Rasilimali Jinsia na Ukimwi’. Another 45% of the respondents confer on ‘Mwongozo wa Kuibua Mjadala Juu ya Sera za Uchumi’. About 31% of the respondents give their opinion on ‘Gender Democracy and Development’. Meanwhile 27% of the respondents deal with ‘Mtazamo Mbadala Juu ya Sera za Uchumi na Mipangilio ya Maendeleo Nchini’. This group comprise of 22 women and13men of age between 23 and 52. Among these 9 are University students, 1 religious teacher, 2 farmers, 7 teachers, 5 business men, 3 artists, 1 counselor , 1 program officer, 1 executive director, 1 supplier officer, 1 social worker, 1 tailor and 2 vendors.
Findings of Posters Most Common with the Readership
On the question of posters, more than half of the respondents about 59% endow with ‘Gender and Festival’. On the other hand, 46% of the respondents are more concerned with ‘Return Resources to the People’. Another 29%, target on ‘Election Posters’. These are 25 women and 13 men of age between 14 and 55.This group consists of 5 primary students, 5 university students, 10 teachers, 1 religious teacher, 2 accountants, 4 business men, 1 executive director, 2 clinical officers, 1 cleaner, 1 nurse, 1 coordinator, 2 farmers and 3 welders.
Popular Booklets Most Common with the Readership
About 38% of the respondents present their ideas on the booklet ‘Kwangu wapi?’ Another 28% opine on ‘Utandawazi na wewe’.On one hand, 25% of the respondents provide their views on ‘Elimu ya Uchaguzi’. The same applies to ‘Nimekosa Nini?’ On the other hand, 23% of the respondents give attention to ‘Kondom Yazua Kasheshe’. While 18% confer on ‘Taifa la Leo’. This small percentage consists of 13 men and 10 women of age between 19 and 57. Among these 3 are welders, 2 farmers, 5 teachers, 1 cleaner, 1 social worker, 1 intern, 2 supplier officers,1 religious teacher, 1 tailor,2 business men, 1 executive director, 1 primary student and 2 secondary students.
Full Books Most Common with the Readership
Full Books Most Common with the Readership
Concerning full books, 30% of the respondents concentrate on ‘Budgeting with a Gender Focus’. Another 25% consider ‘Kutayarisha Bajeti kwa Mtazamo wa Kijinsia’. Moreover, 24% present their ideas on ‘Beyond Inequalities’. While 22% of respondents, give attention to its Swahili version ‘Kuelekea Kwenye Usawa’. Furthermore, 17% give their opinion on ‘Gender Profile’. About 12% view ‘Activist Voice’. Whereas, 11% offers specific attention to ‘Gender Empowerment’ Another 9% opine on ‘Structural Adjustment’. Meanwhile, slight 8% of the respondents focus their opinion on ‘Against Neo-liberalism’. These respondents constitute of 5 women and 5 men of the age between 19 and 40.They comprise of 4 secondary students, 1 university student, 2 teachers, 1 program officer, 1 executive director and 1 youth coordinator.
Newsletters Most Common with the Readership
As concerns newsletters, more than half of the respondents about 55% put emphasize on ‘Ulingo wa Jinsia’. Whereby, slight 6% of respondents concentrate on ‘Media Watch’. This slight percentage composes of 5 men and 3 women of age between 19 and 46. Among these, 2 are secondary students, 2 teachers, 1 journalist, 1 cleaner, 1 counselor and 1 university student.
Training Manuals Most Common with the Readership
The manuals provided by TGNP are used as guidelines in teaching especially on current issues concerning Gender. Good they are but expensive; complain some of the respondents. It is for this reason that some of the readers fail to reach the manuals. About 23% of the respondents focus on ‘Gender Policy’. Another 9% of the respondents give attention to ‘Elimu ya Uchaguzi’. While slight 8% present their views on ‘Kititia’. Some respondents complain on the language used in this manual to be a bit complicated. The title of the manual is also not common as commented one respondent, “It took me a number of days to know the real meaning of the word Kititia”. 5 men and 6 women gave their views on ‘Kititia’ of the age between 24 and 57. Among these 2 are coordinators, 2 welders, 3 teachers, 1 artist, 1 social worker, 1 cleaner and 1 peer educator.
Video Tapes Most Common with the Readership
As regard to the video tapes, 22% confer on ‘Gender Violence’. Another 12% are concerned with‘PambazukolaMashaka’. Moreover 10% give their opinion on ‘Mapambano, the same apply to ‘Lupi Mkononi’. Furthermore ‘Kumekucha’ get the attention of 9% respondent. However, 8% impart on ‘Lobying and Advocacy’. Meanwhile, 5% provide their views on ‘Kukabili dhoruba’. This slight percentage consists of 4 men and 3 women of age between 19 and 34. The respondents consist of 2 secondary students, 2 university students and 3 business men.
Dissemination of Publications among the Readership
Receives TGNP Publications
Generally, the information shows that the publications are well received by the readers. About 83% of the respondents seem to receive the publication. However12% of the respondents appears not to obtain them. This group consists of 8 women and 7 men of the age between 14 and 44. Among these 3 are primary students, 5 secondary students, 1 university student, 2 petty business men, 1 vendor, 1 marketing manager, 1 lecturer, 1 record officer.
Regularity in Reception of Publications
On the question how regular the readers receive the publication, 43% of respondents seem to receive the publications regularly. These are mainly women. 33% of the respondents usually get the publications. Another 22% rarely obtain them. This group is highly comprised of men, aged between 13 to 40 years. A scant 2% claim not to receive the publications at all. These are male respondents aged 18 and 35 years. One is clerk and another is agro-economist.
Likes Receiving the Publications
Overwhelming 92% of the readers show the interest in continuing receiving publications. This is definitely a big percentage. However, 2% think the TGNP publications are irrelevant. These are male readers aged 52 and 57. One is a teacher and the other is a business men.
Timeliness in Distribution
On the question of reading the publications, 80% of respondents affirm to read the publication and involves others to read. While 15% shows no interest in reading or engage others in reading. These are 12 women and 8 men of age between 18 and 45. Among these 2 are health officers, 4 teachers, 1 housewife, 1 development officer, 2 farmers, 5 secondary students, 3 university students and 2 health officers.The statistics show that 52% of the respondents admit that the publications are issued and reach the readers promptly. However, 48% think otherwise. Majority in this group are women with secondary education. These are teachers, farmers, lecturer, religious teacher, clerk, artist, vendor, tailor, business men, economist, development officer, statistician, health officers, students and marketing manager.
Improvement of TGNP Publications
In order to improve publications distribution, 17% of the respondents suggest that TGNP should appoint special agents who can facilitate the distribution. These agents will follow a prepared list to reach the readers. Another 11% have the view of sending number of publications to the main library and to different organizations. It is on these places, where a lot of readers can be found. About 9% think that TGNP publications are still not common the society. In that case, it would be wise to advertise the publications so that the public become aware of the publications. Other comments are as follow:
Table 5. Required Improvements
Type of Response | No of Respondents | % of Respondents |
No Response | 9 | 7% |
Place the publications on specific centres | 3 | 2% |
Use TGNP members to distribute the materials | 12 | 9% |
Increase no. of distributors | 6 | 5% |
Increase no. of publications given to distributors | 9 | 7% |
Prepare publication list | 11 | 8% |
Post or mail the publications to readers | 7 | 5% |
Collaborate with other Networks in distribution | 1 | 1% |
Distribute publications on time | 12 | 9% |
Activate TGNP website | 1 | 1% |
Advertise publications | 12 | 9% |
Involve youth and newspaper vendors in distribution | 6 | 5% |
Provide the publications to cell leaders | 1 | 1% |
Send the materials in public functions | 3 | 2% |
Motivate the distributors | 1 | 1% |
Visual Appearance and Attractiveness of Materials to the Readership
Attractiveness of Layout and Design
On the question of layout, 95% of the respondents believe that the design and layout of publications is appealing. While 2% think the design should be modified to attract the readers. These are women teachers aged 30 and 53.
Excitement in Format and Flow
The findings are very remarkable on format and flow of the content. 99% of the respondents consider the flow and format to be attractive and helpful in understanding the text. Nevertheless, 1% feels that it needs some changes. These are female university students of 20 and 23 years.
Readability of Publications
About 98% of the respondents feel that articles and other contents are appropriate and readable. While 2% hold the view that the articles are wrongly selected and the font is too small. These respondents are men; a farmer and a teacher of the age between 30 and 34.
Attractiveness of Pictures
In order to conceptualize the message easily and to attract the readers, TGNP use pictures, cartoons and other images. 97% of respondents consider the pictures to be attractive. A meager of 3% thinks the cartoons are not attractive and do not relate directly to the message. Thus need some modification. As commented one respondent “cartoons should be modified to attract the readers. The message should be simple and clear”. This small percentage consists of 1men and 3 women of the age between 18 and 39. Among these, 2 are secondary students 1 tailor and 1 refugee officer.
Attractiveness of Colours
As regard to color, 95% of the respondents feel that the design and color separation appropriate and attractive. However, 5% think design and color separation need modification. These are 4 women and 3 men of age between 19 and 53. Among these 3 are secondary students, 1 university student, 1office attendant, 1 clerk and 1 artist.
Portability of Materials
A good number of respondents about 95% opine on the size and structure of the publication to be appropriate. However, 5% feels that some publications are too big to read and cause a lot of inconvenience in handling. These respondents are male of the age between 14 and 55. Among these, 1 is primary student, 2 secondary students, 1 farmer and 2 business men.
Improvement of Appearance
Respondents give number of suggestions on what to be done to improve publications appearance. 12% think that in order the publications to attract more readers, selection of colors should be revised. Another 9% advise that the Swahili publications should outweigh The English ones. About 9% of respondents feel that pictures should be enlarged as some of them are invisible. Other comments are as follows:
Table 6. Improvements Required in Appearance of Publications
4.2.7 Appearance improvement | ||
Type of Response | No. of Respondents | % of Respondents |
No Response | 41 | 30% |
Enlarge pictures | 12 | 9% |
Selection and color separation should be attractive | 15 | 12% |
Increase and modify cartoons; must relate to theme | 11 | 8% |
Use simple language | 12 | 9% |
Small books are good | 8 | 6% |
Establish common background to all TGNP publications | 1 | 1% |
Use graphic designers | 6 | 5% |
Increase Font size | 10 | 8% |
More Swahili publications | 12 | 9% |
Attractive titles of publications | 1 | 1% |
Use quality printers | 1 | 1% |
Total | 130 | 100% |
Messages and Impact of TGNP Materials among the Readership
On the question of reading, 80% of the respondents confirm to read the publications and the whole content in it. While 20% seem not to read the publication or read only part of it. 13 of these respondents are men while 10 are women of the age between 26 and 52. Among these, 3 are university students, 3 teachers, 3 business people, 2 petty business men, 2 vendors,1 agro-economist, 1 clerk, 1project officer, 2 vendors, 1 economist, 1 clerk, 1intern ,1 tailor and 1 housewife.
Engaging Qualities of the Messages
On whether the message in the publication appropriate, overwhelming 94% of the respondents think the message is engaging. Slight 6% feel the message is inappropriate and need to be reviewed. This group consists of 4 female and 3 male respondents of age between 20 and 44. Among these, 1 is an office attendant, 1 a health officer, 1 a personal secretary, 2 secondary students and 2 business men.
Attractiveness of Articles
About 98% of the respondents consider the articles and messages attractive and enjoyable. While 2% think otherwise. These are male students from primary schools.
Usefulness of Messages to Work
On the question of usefulness of the message, 83% of the respondents acknowledge that the message is very essential to their work.While13% feel that the message is irrelevant. This small group consists of 10 men and 7 women of age between 13 and 30. Among these 4 are primary students, 3 secondary students, 2 teachers, 2 farmers, 1 clerk, 1 vendor, 2 business men, 1 house wife and 1 office attendant.
Usefulness of Messages to Life
On whether the message is useful in life, 96% of the respondents believe that the message is very relevant to their lives. However, 4% of the respondents provide negative opinion. 3 are male and 1 female respondents of age between 13 and 18. All these are students; 3 from primary school while 1 form secondary.
Meeting TGNP’s Expectations
The main objective of TGNP is to ensure that it meets the expectations of its readers. About 78% of the respondents believe the message delivered meet their expectation. However, 22% seem not to be satisfied and expect more from the articles. These are 15 women and 12 are men of age between 13 and 55. Among these, 3 are primary students, 3 secondary students, 5 teachers, 2 farmers, 2 vendors, 2 petty business men, 2 artists, 1 clerk, 1 intern, 1 office attendant, 2 tailors, 2 welders and 1 housewife.
According to the information gathered, 78% of the readers believe that the message meets TGNP’s expectations. While 22% suggest that TGNP has to work harder so as to reach what is expected. 15 of these respondents are women and 12 are men of the age between 19 and 42. These are 2 farmers, 3 secondary students, 2 university students, 2 welders, 1 program officer, 2 artists, 1 intern, 1 office attendant, 2 business men, 1 clerk.
Relevance to daily life
About 96% of the respondents believe that the message from the publications is relevant to their daily activities. However, a meager of 4% thinks that the message does not touch their activities at all. 3 respondents are male and 1 female of the age between 20 and 57. These are 3 secondary students and 1 is a program officer. 70% of the respondents admit to take a deep reflection on the message and then share the publication with friends and colleges. 12% do not have time for this. These are 12 female and 4 male respondents. Among these 5 are primary students, 1 business woman, 3 teachers, 1 director, 1 office attendant, 1 economist, 1 marketing manager, 1 project officer 1 personal secretary and 1 university students.
General Views and Opinions from the Readership
The readers differ in their opinion concerning TGNP publications. A good number of respondents would like to receive more of the issued publications. About 30% of respondents like to receive all publications of TGNP. Another 32% want to have more of publicity materials. !9% like to receive more flyers. Another 19% would like to have more of video tapes.13% of the respondents want to obtain training manuals. About 8% like to receive posters. While slight 4% of respondents want to have newsletters. The main reasons for those who want to receive all the materials is that some did not get the publications but others want to shelf them in their libraries.
Publicity materials
As for those who want to receive publicity materials, a good number of respondents about 15% need video and CDs, 6% require t-shirts and 5% want khanga. They feel that the message obtained from publicity materials is simple and clear. Moreover, they found the materials more useful as they can wear T-shirts, khanga and Caps and carry their belongings using TGNP Bags. In addition, they observed that the message in the publicity materials reach more people than other publications.
Table 7. Publications Respondents Would Like to Receive More
Type of Response | No. of Respondents | % of Respondents |
Publicity materials | ||
T-shirts | 8 | 6% |
5 | 4% | |
Khanga | 6 | 5% |
Bags | 3 | 2% |
Videos and CDs | 20 | 15% |
130 | 32% | |
Flyers
As regard to flyers, 7% of respondents require ‘Rasilimali Jinsia na Ukimwi’. Another 5% like to receive ‘Vunja Ukimya’. These respondents feel that the flyers are simple to read and its message can be easily grasped . They also believe that the flyers are simple to distribute.
Type of Response | No. of Respondents | % of Respondents |
Flyers | ||
Mwongozo | 2 | 2% |
Gender democracy and development | 5 | 4% |
Mtazamo Mbadala juu ya sera za uchumi | 3 | 2% |
Vunja ukimya | 6 | 5% |
Rasilimali Jinsia na Ukimwi | 9 | 7% |
Posters
Concerning posters, 5% of the respondents like to receive ‘Election Poster’. The respondents who like to receive more posters think that message accrued is very educative. They believe the posters to be more attractive than other publications.
Table 9. Posters Respondents Would Like to Receive More
Type of Response | No. of Respondents | % of Respondents |
Posters | ||
Return Resourses to the People | 1 | 1% |
Gender festivals | 3 | 2% |
Election | 6 | 5% |
Popular booklets
On the question of popular booklets, 5% of the respondents want to have ‘Utandawazi na Wewe’. A lot of cartoons and appropriate messages are the main reason for selecting booklets.
Table 10. Popular Booklets Respondents Would Like to Receive More
Publications like to receive more | ||
Type of Response | No. of Respondents | % of Respondents |
Popular booklets | ||
Taifa la leo | 1 | 1% |
Nimekosa nini? | 2 | 2% |
Elimu ya uchaguzi | 4 | 3% |
Kwangu wapi | 2 | 2% |
Utandawazi na wewe | 6 | 5% |
Full books
Regarding full books, 5% of the respondents like to have ‘Gender profile’ and another 5% need ‘Beyond Inequalities’. The respondents comment on their usefulness in the day to day life. Some of the respondents comment also on the book ‘Budgeting with Gender Focus’ as it assists them in planning their budget.
Table 11. Full Books Respondents Would Like to Receive More
Type of Response | No. of Respondents | % of Respondents |
Full books | ||
Gender Profile | 6 | 5% |
SAP and Gender | 1 | 1% |
Activists Voice | 1 | 1% |
Kuelekea kwenye usawa | 3 | 2% |
Publications like to receive more | 6 | 5% |
Budgeting with Gender focus | 1 | 1% |
Against Neo-liberalism | 1 | 1% |
Gender and Political Empowerment | 5 | 4% |
Newsletters
The only newsletter which the respondents would like to receive more is ‘Ulingo wa Jinsia’. They believe that this newsletter is very useful in their daily life. Some request that it should be published twice a month.
Table 12. Newsletters Respondents Would Like to Receive More
Type of Response | No. of Respondents | % of Respondents |
Newsletters: | ||
Ulingo wa Jinsia | 5 | 4% |
Training Manuals:
As regard to training manuals, 8% of the respondents would like to receive more ‘Gender Policy and HIV/ AIDS’. The manuals according to the respondents are good companion in teaching gender courses. However, some respondents complain on the cost of training manuals to be too high.
Table 13. Training Manuals Respondents Would Like to Receive More
Type of Response | No. of Respondents | % of Respondents |
Training Manuals: | ||
Gender Policy and HIV/AIDS | 10 | 8% |
Kititia | 2 | 2% |
Elimu ya Uchaguzi | 4 | 3% |
Video Tapes
As regard to video tapes, 6% of the respondents want to receive more ‘Gender Violence’. Another 5% like to have ‘Kumekucha’. These respondents do not like to read. Thus prefer video tapes.
Table 14. Video Tapes Respondents Would Like to Receive More
Type of Response | No. of Respondents | % of Respondents |
Video Tapes: | ||
Kukabili Dhoruba | 2 | 2% |
Kumekucha | 6 | 5% |
Gender Violence | 7 | 6% |
Recommended changes
Concerning changes to future publications, 15% of the respondents believe that the publications are attractive and educative and do not need any changes. Another 15% find the language complicated. They recommend the language to be simplified so as to make the publications reader friendly, particularly in full books. One respondent go further in lamenting “TGNP is bias as it writes more about women. It should sometimes touch men issues. That all it means by gender balance” Others comment as follow:
Table 15. Changes Recommended in TGNP Publications
Type of Response | No of Respondents | % of Respondents |
No Response | 28 | 22% |
Remain as it is | 20 | 15% |
Use simple language | 20 | 15% |
Use Swahili language | 12 | 9% |
Publications must correspond to peoples culture | 1 | 1% |
Consider all groups in the society | 10 | 8% |
Pictures have to be attractive | 5 | 4% |
Involve society in writing some of the articles | 7 | 6% |
Special column for readers views | 2 | 2% |
Modify Cover page | 1 | 1% |
Use graphic designers | 4 | 3% |
Quality printing | 2 | 2% |
Enlarge the font | 4 | 3% |
More use of cartoons | 9 | 7% |
Messages should be short and clear | 5 | 4% |
130 | 100% |
Modification in TGNP Publications
Respondents by and large find the publications attractive and educative. A quarter of the respondents (25%) feel that more flyers and booklets should be published as they are simpler to read. About 12% insist on the modification of publication distribution. The existing system hinders a large number of readers from obtaining the publications. Another 8% hold the view that all age groups should be involved in publications especially in airing their views. Other suggestions are as follows:
Table 16. Modifications Necessary to TGNP Publications
Type of Response | No. of Respondents | % of Respondents |
No Response | 33 | 25% |
Publish more flyers and booklets | 20 | 15% |
Publications are attractive and educative | 22 | 17% |
Publications should meet readers expectations | 8 | 6% |
Incorporate school syllabus in publications | 1 | 1% |
Revise distribution system | 15 | 12% |
Publications do not reach focal groups | 7 | 6% |
Introduce public cinema | 1 | 1% |
Publications should consider all age groups | 10 | 8% |
Publications should reach the villages | 13 | 10% |
Total | 130 | 100% |
Other comments:
- “Supply the publications frequently especially booklets; should be frequently published”.
- “All articles can go along with cartoons like in the book Nimekosa nini?”
- “TGNP should gather information from youth and women. They are the most common victims of patriarchy in the society”
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